Neohope Clothing

Tag: T-shirt，custom T-shirt

  • T-shirt: Sorry, Actually I am Underwear

    In the 1850s, cotton became the main export product of the United States, with a value greater than the total value of all other crops combined，Against the backdrop of the explosion of productivity, the era of T-shirts has arrived!

    In 1904, an American lingerie company called Cooper Underwear first launched buttonless “bachelor’s underwear”.
    You may ask, why should being single buy it?
    That’s not because I don’t have a wife. At that time, men’s shirts were all buttoned up, and it was common for buttons to fall off. Men could find their wives to sew buttons, while single men could only look for tailors with their chests open.
    So, this buttonless shirt has indeed helped many bachelors solve their dressing problems.

    Just a few years after the launch of “bachelor’s underwear”, it was spotted by the US Navy, after all, the military is the stronghold of single men.
    In 1913, cotton round necked pullover short sleeves were officially added to military clothing as a base underwear. It is comfortable to wear, absorbs sweat, and can also cover armpit hair, making it both practical and elegant.

    Soon, T-shirts quietly became popular among the public in the form of underwear.

    At this point, T-shirts are still men’s underwear and generally cannot be worn externally.
    And it was Hollywood male stars who sparked the trend of “wearing underwear outside”.
    In 1951, Marlon Brando made his debut wearing a white T-shirt in “Desire Street Car”. The White T Revolution began like this.
    Four years later, James Dean appeared in “Rebellion for No Reason” wearing a t-shirt.  Rebel youths followed suit and put their underwear on the streets.

    At the same time, business flourished after World War II, with various brands flooding television, newspapers, billboards, and even art works.T-shirts are incorporated by merchants and turned into mobile “billboards”.

    A company called Tropix Togs took the lead in T-shirt billboards. launching a series of cultural shirts and making a lot of money.
    Subsequently, all began to release bAand shirts, making T-shirts an important peripheral for star chasing.
    In the 1948 presidential election, Thomas E Dewey printed the slogan “dew it with Dewey” on a T-shirt for the first time in human history to campaign.

    Slogan T-shirt

    Printed T-shirt

    If you can search for the best-selling tee in every era, you will find that it has already surpassed personal clothing and become the embodiment of collective consciousness in that era.

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